When financial resources begin to become scarce, the buying market starts to wise up and become very price conscious of their purchases. This makes it hard for many companies to persuade them to see the real value of their products and services. Opinionated customers tend to share information and insights on good deals and the best buys. This is also applicable in businesses dealings wherein a supplier with good reviews will earn the trust and business of a company. Trust is a very importance issue during recessional financial situations and hence must be carefully addressed by companies who wish to survive the current economic slump.
One good way to address the issue of convincing wise buyers to prefer your brand is through reviews.
Here are some of the key factors that wise buyers look for in a review as indicators of honest content.
1. Source
A wise buyer considers the originator of a review to validate its authenticity. business owners should clearly state their company names. Wise buyers will follow that trail and if the source checks out, then the content is valid for consideration.
2. Comment
It is important to wise buyers that the company they are buying from has no bad records. One bad review is all they need to feel unattached to your business.
3. Exemption
A review content that has an exemption is a sign of a very good source of information. This is because a comment that purely praises can be doubtful, but when it has a “but”, “although” or “maybe”, the commentator reviewed both negative and positive sides of their services. Overall it must remain a positive comment and the exemptions must be minimal to gain more business.
4. Specific Detailed Examples
It is also nice to mention specific details to the jobs done for a customer in order for others to relate to its content. reviews containing a balanced amount of information that customers can connect with. People and business that share a specific situation like a brochure they need done with 3 panels and full color. Those mentions build the confidence level of a review.
5. Visual Samples
Mentioning the specific details of the jobs done for others may not be enough to seal the deal for some buyers. In cases like these, reviews combined a sample of the print project mentioned in the content reviewed. Now not only would the buyer see the honesty in the review, but also see the results of the job done.
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