Learning affiliate marketing basics is actually quite a bit different than traditional sales tactics, such as "door to door" or telemarketing, for example. This is actually a bit of a disadvantage for some journeyman sales persons, since you're actually leaving the majority of the selling up to the merchant that whose products you're promoting. So how do you actually get people to spend money with you online if you're not "selling" them? It's called "pre-selling" and it works like a charm.
The best way to get someones attention that is looking for information online is to write an honest product review. Yes, this takes a little time to do and, yes, it means that you'll need to actually read or use the product before you can honestly review it, however, an honest review of a decent product can potentially pay you dividends for months or even years to come. Here's how.
For one thing, if you write an honest, unbiased review, you'll be including both the things that you liked and DIDN'T like about the product. Keep in mind that you're not selling anything here, only reviewing and that means complete 100% honestly. You should be honest anyway, but that's beside the point.
Here's how to do it.
Do some basic keyword research by using a free keyword tool, such as Google or Wordtracker's top 100. Find some keywords that are related to the product that you're reviewing. Don't overdo it with these. The idea is to build a themed page that is keyword optimized in order for the search engines to find and rank it. Make sure to put the product name within the review apx 3-4 times on a 400-500 word review.
Start off with an opening statement, preferably by focusing on a problem, how you experienced the problem and then offer the product as a possible solution.
That's opening statement, article body, summary and a strong call to action, such as "if xyz has been a problem for you, I recommend you visit xyzcompany.com right away to see if they can help you, like they did me".
That's just an example, assuming, of course, that the product actually helped you. Some people won't review a product that they don't care for, which makes sense because they not only won't make money by giving a bad review, they also may want to promote other products from that merchant later on. I'll leave that decision up to you.
There you have it. Read or use the product, do a bit of simple keyword research
, write an honest, unbiased review and end it with a strong "nudge" to either sign up for your list, by offering a free product or course (recommended) or simply send them directly to the merchant's site through your affiliate link. Now get to work!
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